Schiltach, March 2023. 'Celebrate Change' is the motto under which the Black Forest-based Hansgrohe Group is exhibiting at this year's ISH in Frankfurt – this is most evident with the premium brand, hansgrohe’s, expanded product portfolio in the areas of furniture, ceramics and mirrors. With its new products, the brand is responding to a change in consumer behavior. Consumers no longer want to pick and choose individual sanitary products from different manufacturers, but instead want to design holistic bathroom experiences. In the future, therefore, washbasins, toilets, bathroom furniture and mirrors will be sold under the premium brand Hansgrohe, in addition to washbasin faucets, shower systems, drains and accessories. Because one thing is certain: the bathroom is more than the sum of its parts. Thus, the diverse combinations and product variations fit together perfectly, both technically and visually, to create a harmonious ambience from a single mold. Thanks to the hansgrohe Inspirator tool, bathroom planners can find inspiration and maintain an overview of the wide range of design options. Via swipe function, the tool enables playful, simple and user-friendly selection and configuration of hansgrohe's new products, as well as existing product lines in different interior design styles. By using a high-end 3D product visualization, customers get an exact idea of what their dream bathroom will look like. The ability to make design changes in real time means they can experiment with different configurations until they find the perfect look for their bathroom. In the future, this tool will facilitate planning at the point of sale as well, thus gradually turning the individual dream bathroom into reality.
Timeless Product Solutions for a Holistic Bathroom Look
All hansgrohe innovations feature timeless aesthetics, a multitude of clever functions and high-quality materials. This creates well thought-out bathroom concepts for every everyday life and every family situation in the well-known hansgrohe product quality. The premium brand presents two furniture series (Xelu and Xevolos) in many variations for maximum freedom in planning and combining. Thus, in addition to vanity units (also with console) in various sizes and looks, large and small cabinets are also available in both furniture series.
The hansgrohe furniture series merges into a single unit with the matching Xelu and Xevolos washbasins. hansgrohe Xuniva washbasins offer a wide range of other combination options. They are available in different shapes and installation variations. The new washbasin ranges (with and without tap hole) guarantee the smooth installation of all hansgrohe faucet lines.
The Xarita mirror range makes the wash place perfect: the elegant mirrors in square or round design create a harmonious lighting concept. Xarita mirrors feature dimming, memory and automatic switch-off functions, as well as mirror heating. Equipped with energy-saving LED technology, the mirrors are available in two technical variations with touch icons or infrared sensor operation. The atmospheric light scenarios of the Xarita mirrors with touch icons adapt to the personal mood and time of day.
EluPura is the name of the new toilet range from hansgrohe. Here too, thanks to two design variations (round or SoftCube), the innovation blends harmoniously into a wide variety of bathroom ambiences. But it is not only the silhouette of EluPura that is impressive: the optimized interior geometry of the toilet also scores points. With only 4.5 liters per flush, it can achieve outstanding flushing results (suitable flush tank required). That's good for the environment and the wallet. The hansgrohe HygieneEffect glaze prevents bacteria from multiplying on the product. The rimless design also makes cleaning easier.
In Harmony with Nature
In order to protect the environment, careful use of valuable resources is also a focus for all new hansgrohe products. That is why they are largely made of natural and recyclable materials. The wooden components used in the furniture are from sustainable forestry. Thanks to plastic-free packaging of the washbasins, toilets and furniture, unnecessary plastic waste is also avoided after transport.
For Unprecedented Design Freedom
Driven by the power of innovation and the ambition to put people at the center of all product developments, hansgrohe enables bathroom designers to design and experience their bathroom in a holistic way, also through trust in branded products. This year, for example, a product portfolio expanded to include washbasins, toilets, furniture and mirrors will be available under the premium brand in Germany, as well as in Austria, England, Denmark and the Benelux countries. Other European markets will follow.
About hansgrohe
hansgrohe stands for holistic bathroom experiences that combine water- and energy-saving technologies, intelligent functions and durable quality. With timeless premium products, the tradition-rich brand supports a sustainable lifestyle thanks to innovations and forward-looking materials. Driven by this pioneering spirit, the brand designs unforgettable feel-good moments with water and living environments that meet high standards of comfort and design. Together with its long-standing design partner PHOENIX, the company creates holistic product solutions for the bathroom as well as smart living applications that enrich everyday life with greater functionality, safety and aesthetics. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, furniture, sanitary ceramics and kitchen sinks.
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